When it comes to creativity, everyone knows Fiskars' Original Orange-Handled Scissors™ are a cut above the rest. But this level of excellence can come at a higher price, which can be a (literal) pain point for cash-strapped artists, students, crafters, and makers.
The objective was to develop an advertising concept and campaign that would foster a strong connection among a new generation of creative individuals. The campaign aimed to officially introduce them to a tool that has been trusted by artists and designers for decades.
The campaign spotlights the artful form of Fiskars' famously orange scissors. Sharply designed posters feature dotted line elements that invite the viewer to imagine and play.
The ads are placed near art & design institutions across Fiskars' current markets in the Americas, Europe, and Asia-Pacific, welcoming new and returning students & faculty to campus with a sense of optimism and possibility.
To draw in the broader audience, a museum exhibition and collectible art book are planned for contemporary art hubs like London, New York, Berlin, and Istanbul.
Social Activations
The campaign continues online with user generated content under the hashtag #shapeofcreativity. Participants have a chance to win artist grants of $500 to $5000 by showing off their scissor skills.
via Refinery29
via Pinterest
via Pinterest
Fashion designer and 'Next in Fashion' winner Nigel Xavier is tapped for a pop-up exhibition displaying his cutting-edge streetwear designs, which utilize patchwork fabrics hand-cut and sewn from thrifted materials.
The event features complimentary workshops focused on textile manipulation techniques using upcycled materials and Fiskars scissors, with the aim of engaging a wider community of artists and creators.
Spec project for Creative Thinkers Wanted, School of Visual Arts (SVA)
